The More Complicated it is…The More They Make Money Out of “you”!

We live in a world where everyone and everything is fighting for our attention, and when they call it “Attention is the new currency” they are not lying.

Literally…the most profitable business now is content creation for anything and everything! and the only way for that business to make money is to capture “YOUR ATTENTION”.

I was talking to a friend of mine few weeks back, it has been ages since we talked as she’s the one that is low maintenance, we’ve been friends ever since highschool and we just understand each other well to know that life is hard and its okay if we disappear on each other, even if its a year (which what happened haha I avoided talking to her for a year even though she kept on nagging).

But what I love is, we literally had a call and we didn’t shut up! starting with me and then her, and I gave her a mental health update, because she knew I was absent because I was suffering, its not like I lied, no I always tell my friend I’m in a dark place…I don’t want to talk, when I feel like I can, I will reach out.

And they understand it! zero pressure and zero explanation needed, and that’s why I ABSOLUTELY LOVE AND CHERISH those very few left in my life, because when you’re an adult in your 30’s then thats the only real friendship that can survive, the one that offers you patience, understanding and forgiveness (both sides).

Also if you’re able to be real with them, like this friend for example she’d be talking and I’d listen and then say you know what…I think you’re a dumb fuck and your opinion pisses me off, so lets agree to not disagree, and we both crack up laughing hahaha obviously she shits back on me too! and that’s it! we don’t sugar coat things, we don’t just agree because we are nice and polite…none of my close friends are nice and polite hahahaha NONE! actually its close to impossible for me to have such a personality “close” I’m not attracted to that, not as friends not as relationships.

I love those who are real! the ones that defy me! the ones that if we fight they come fight to my face! they confront! they express! they don’t just take my word for it because I portray the image that I’m smarter than them, no they challenge me and so many times I’m actually wrong and I just say….yeah actually! you’ve got a point I’ll think about it, because seems like I’m wrong.

That’s it!! so simple! omg! how easy if everyone was like that! and thats why I always say! just be yourself and you’ll have the best relationships ever whether friends, love, or even family…just be yourself and those who accept it will be the the ones worthy and those who don’t then they were never destined to be there in a close proximity (even family).

Anyways I branched out from the main topic, so I was talking to my friend and while giving mental health update, she said…you know what! it can all be solved if you just sit quietly for like 15–20 minutes.

Once she was overwhelmed in life (mother of 2 toddlers) and she just went to the bathroom and sat on the floor of it, in silence…and within 20 minutes, she felt like she’s okay, she went out and continued fighting in the battle field of life.

And she’s absolutely right! that’s it!! the solution is that simple! that’s what meditation is! but they don’t tell you thats what it is, because then what would they sell you?

So they over complicate it, they tell you, you need to go to retreats or classes so they burn for you sandal wood insence and play mantras and an instructor that is oh so enlightened in her Lulu lemons will sit and tell us take a deeeeeep breath…and exhale to the count of 3.

Hahaha!

Okay that is relaxing surely because its breathwork, but literally you’ll get the same outcome if you just sit in silence.

No phones, no tv, no nothing. nothing! just exist without doing anything! not even close your eyes, not even focus on your breath, just don’t do anything for 20 minutes and breathe normally, and then tell me how you feel :)

And I told her that and we both started laughing, because imaging if influencers on social media, or like those wellness gurus go make a video:
Okay guys the entire solution if for you to sit in silence for 20 minutes on your bathroom floor thats it. okay bye.

That’s it, one video, 15 seconds, the entire business is finished.

Zero money made.

So! to feed into the capitalist machine, we need to draaaaag things and to branch and expand, and to venture into hundred and billion ways and somatic this, and tantric that…etc. and we get information overload and we jump from one practice to the other and end up not achieving anything…because the more complicated it is, the more we give up, the more we come back to find another solution, the more they make money out of us :)

I was always aware that I’m gifted in how I can solve issues and simplify things even when I have no clue what to do, or how to do it.

I always tell those who I worked with, just tell me what you want the outcome to be? what is the end goal? don’t bother your brain if that thing exists or not, just tell me what you want and I’ll go figure out if its doable.

Because my brain works in the opposite direction, I start from the solution and go back to start.

And Initially I didn’t realise that I have that gift, but I always found myself in meetings when someone says something, I’d pause for a second and say:
“I think I’ve seen something similar done, and if that can be done than I believe that maybe we can do X Y Z, I’ll look how it can be done, if it can be done”
And those X Y Z, I personally have never saw it! I never googled it! I don’t know if they exist or not, but I know a similar concept so if that concept exist, with today’s technology I don’t see why we wouldn’t be able to create the XYZ.

And surprise surprise! in all of those times that I said that, I ended up creating solutions that actually don’t exist online, or maybe exist but they are soo complicated and so expensive, and I go create excel macros, link things up, do some formulas, connect G sheet APIs…etc. and Booooom! a solution that never existed becomes part of our daily work process and it saves the company soo much working hours and soo much team frustrations.

BUT! actually my automations (and this was before Ai became mainstream) what my automation did was over burden the team, because you need to understand that most organizations lack any innovation or interest in innovation, so when I come and save up all of your working hours and make you do your work with the same quality if not better in 1 hour a day instead of 8 hours, then your manager starts allocating more and more and more work to you….yikes.

So When I used to work at the agency and I pitched my manager for that work above to be my full time job and she created that role for me (Innovation lead) I was actually doing sooo many cool things! and before even it became my job, I was the first that got a bonus! I’ll never forget it! I created an automated solution that made renewing one of our most expensive tools unnecessary, so they saved sooo much money! and I was given 11k dirhams not years down the line, no no within the same month :)

And thats why I love Basma (my ex-manager) because she saw who I am, she saw my value, she saw through all the noise and the choas that I used to make, she understood that all of that doesn’t matter incomparison to the value I bring to the table, and she compensated me so damn well! that when the day came and I wanted to quit I honestly put down my pros and cons on the list.

I couldn’t find not even one con! I literally had the best job that any human can ever wish for.

But it wasn’t enough to keep my fire going, the team was demotivated always, because they just wanted to do their jobs tap in tap out and just go on with their lives, which is valid! thats a choice to live, but for me…I wanted to innovate! I wanted to work with those who are better, smarter, the ones that challenge me and push me to give even more.

So I had to leave. And probably that was a relief for the team, because I know for a fact for the 3 years after I left, there was zero new processes added, zero innovation, so the team was relaxing again, filling up their working hours with useless shit just so they can fill those 8 hours (thats what satisfies the corps, so they were playing the game right).

Then I got the job at fintech, and even though it was one month, I’ve changed the launch plan for the middle east website as the technical implementation was wrong, and it pissed off sooo many people starting from the head of my department, but hey! if you are dumb and lazy, then that’s you that’s not me! so you go be lazy and complain about how things never work, and let me do the work for both of us, I don’t mind :)

And I pitched for social committee, because that place was very new and have zero culture, and I’m really good at organizing fun stuff! and I wanted to run it, because there are things that are so easy for me to do and I’m really good at attention to details.

Like I went out with them for one thing, and it was chaos! because no body knew where to park, are you drinking? not drinking? here’s a bracelet bla bla bla.

I would have easily wrote the parking details on the google invite, and added a sheet were people can write drinking or not, arrange it with the bar, and just come and distribute :) no chaos, no shouting, no frustrations.

For others, details are overwhelming, for me…I do it autonomously, I don’t notice its a detail! I just like to plan things, so when I do plan I like to cover all aspects to ensure smooth output whether at work or fun.

Also the compliance ladies were taking ages to review media stuff, social stuff website content, so I was like! I think I can build an internal tool where we train the AI on all of our internal compliance processes and teach it what it needs to look for, whats okay, whats not. and then you just upload the asset to it, and it will send it to the compliance ladies and it will not remove or change anything, it will just highlight what is wrong.

And then the compliance ladies will aprove or make tiny revisions.

Do you know how much hours that would have saved? literally in the hundreds :)

But they fired me..because of this above btw :) because I’m too talented, so my presence threatens the mediocre humans, they just want to tap in tap out and get overwhelmed easily and just complain complain complain instead of solving the issues.

And I’m the opposite of that, when I complain I go directly and complain to the source whether the head or even the founder of the company, because I don’t want to gossip I want to fix it! and I always go with the approach ok there’s an issue, it’s not directly within my scope of work, but I know I can fix it, so how about we do XYZ?

Yeah this above for you reading may look like oh wow what an initiative taker, lol! yeah it got me fired :) so note to younger people, just shut up! be talented in your on business, if you work in corps then obey the system, obey the morning to evenin meetings after meetings to plan so you can plan to plan a plan that plan that maybe in 6 months it can get fixed :) do that! bill them your salary and sit and stare at a screen and meditate.

And even when they fired me, I pitched to the CEO to be the COO! and probably he chuckled! probably the management as a whole laughed their asses off, like is she delusional? we literally fired her from being a mere SEO manager! and she comes pitch to be the COO?

Yeah? why not? I already knew all the issues across all department, even office logistics, such as parking issues, welcome kits..etc. I already saw the issue of social media team being behind closed doors where they are all friends and that was hindering their growth to be able to communicate in english, was it my job? no. But they were syrians, so they in a none direct way represent me, I don’t want when they talk to foreigners, for those foreigners to think oh yeah look at the syrians they are retarded, barely know how to form a full sentence and they work in an MNC, so ofcourse I would have changed that.

I pitched so many things and I forgot what they were, so yeah I am more than capable of being a COO! but would I ever be a COO? no never! because I don’t look the part…go look at who are at the top in fintech, its like copy paste its scary, all white, all in suits, all men.

I’m none of that, literally I look like a homeless human most days, but here where people go wrong, it’s not about how young or how casual i look, its about my brain!

But also I’ll contradict that statement, collectively we are programmed, media, movies..etc program you to always see successful CEO’s or C-suits are always in suits, always so serious, so professional, even the women of them, you’d never see a representation of someone like me, until recent years with the tech bubble in silicon valley where founders of billion dollar companies now are 19 years old tech bros who don’t shower and look disheveled, I do shower, and I do smell nice always hahaha but I’m so young looking and casual! and add to that my tattoos….lord have mercy on us! it intensified the prejudice against me 10000x.

So if you actually want to climb the corporate career ladder then you HAVE TO LOOK THE PART ABOVE, because even clients will not take you seriously unless you do the above, so it will literally hinder your growth unless you are that picture above.

But I worked in a digital agency for 7 years, so luckly it was casual, I was who I am at work, like who I am outside both character wise and looks wise and thats why I was innovating! because I was comfortable! I didn’t need to be bothered by my heels or my blazer that is suffocating me, I was chill!

But that doesn’t work at corporate (and I was too delusional to belive I can make a corporate accept me as I am).

So they probably laughed their asses off about my pitch to be the COO, and I moved on with my life, god how much money I would have made that place, not only money I would have made them a household brand in the UAE literally! like I would have made them if you think of investing then its them!

And no thats not big statement, thats what I’m capable of, I don’t need to justify it for anyone, I know exactly what I’m capable of.

And then Life hit me right and left and crushed me to pieces that I ended up with a place that if you tell me what nightmares are made of, then it would be that! literally I lived my worst nightmare every single day for around 9–10 months, not exaggerating, I swear to god every single day when I park my car under that building ,I would take a deep breath and just enter, it felt like I am reporting to prison every single damn day, it was against everything I believed in, everything that I stood up and fought for.

But I had bills to pay, I had debt, I had a family….and I had to survive.

Anyways I’ve shut off my innovation, i became the perfect corporate minion, the quietest, I don’t talk unless asked, I don’t take initiative unless they literally feed me with a spoon what they want from me.

To be honest, I was sitting there 5 days a week for 8–9 hours, If I automated my work, which I’ve already done btw before lol, Like i literally had the solutions already done before…I didn’t use them.

Yeah let me open excel and update the cells one by one, and let me do a power point prezo manually, and let me sit in meetings to plan another meeting nad push things as much as possible, not me, not my decision, I’m not a decision maker, I’m just existing….so if you want to do it, okay, you don’t want to do it and just to sit and complain, then also fine. I’ll just nod.

But around October, my darkness was clearing up, so the ashes that were inside of me, started burning again and it became a tiny fire, and someone from the commercial ads department comes and asks my manager for someone he can handover to because he’s going on leave, and my manager pitches the guy that I was his manager.

But I turned to them and said, yeah let me join the training as well just incase, two better than one, so we can share the knowledge and cover for each other when needed.

And I attended two sessions, 1 hour each, and I was mortified.

Listen my background is digital marketing, but I’m an expert in SEO, but other parts of digital I know top level to make it work with SEO and also to bluff for clients in meetings, but I never executed, never had hands on experience.

So it was the first time for me to see Meta suite backend…etc.

so I sat there silent, learning, observing how the work is done, as the guy who was my teammate and will end up doing the work, he already was doing ad ops in his previous job, so he already had all the knowledge, I didn’t need to teach him anything, matter of fact he’s more capable of teaching me as he had the expertise and I didn’t (yet I had double his salary :) even tho he is 42, I’m 33, I was his manager lolz….thats corporate for you guys! he was quiet and polite filipino guy, and I’m loud and a bluffer so I will always be paid more, even if I don’t know shit).

Allow me to enlighten you, with that the process was at THE NUMBER ONE NEWS/MEDIA COMPANY IN THE COUNTRY.

• Brand Tells the sales guy I want to advertise on your Instagram, Facebook..etc.
• Sales guy comes and tell the ad ops guy.
• Ad ops guy give the sales guy the document of assets requirements (even if they do it exactly the same every single time, every single time they need to ask again, and to share again with the client)
• Sales guy send the requirements to the client.
• Client provide the assets to the sales guy.
• Sales guy take the assets to the ad ops guy to review and publish.
• Ad ops guy notice there are issues in the assets (not matching required size, text issues..etc.), so he reports it to the sales guy.
• Sales guy take the feedback to the client.
• The client fix it and send it back to sales guy.
• Sales guy give it to the ad ops guy.
• Ad ops guy checks with the commercial team internally if the payment was made for this ad.
• Commercial team confirm payment if not (god knows how many people here are involved).
• Ad ops guy publish.

When he was explaining, my brain lagged…and I asked one simple question:
Why don’t you deal with the client directly after the sales guy already secured the sale?
He said because the sales guys don’t like that! they like to be the link to connect.

I didn’t comment.

Let me tell you in that stupid ass organization, they were firing almost 2–3 of their editors (the one that bring the actual value), and they had like 50 sales people running out in the office doing this above.

You know what my solution would be:
I build one landing page that is a form which the client can tick which platforms they want to publish on and they can upload themselves the image and asset, and it will show them directly if there’s an issue, they need to fix the image or change the link..etc.

Once they fill the form they go to the next step which is the payment, the sales person already creates the payment link for that client specifically based on the amount agreed on, so when the client fill the form and goes to payment its already showing them the number they need to make.

They pay and only then the assets come directly to the ad ops guy to publish :)

Two steps, would eliminate 90% of sales people and the entirety of the commercial financial team.

I would have shifted the chasing and the pressure the opposite way, so instead of client chasing us, we would be chasing them :) that would also help the wellbeing of the employees as the pressure is not on us, it’s on them.

You want your ad live, then do you work. simple.

And if I want, I can take it a step further and setup an automation from the payment gateway that once the payment is captured each of those assets will go to their dedicated social platforms and either get scheduled on the required date or immediately launched, and that would eliminate the need for the ad ops guys.

If someone like me enters an organization, more than 70% of the work force becomes redunant…it’s the truth.

The sales guys were against the ad ops being in contact directly because if that was the case then how would they fill their hours? how would they portray to their management that they are doing “work” if they don’t have the hundreds of threads of back and forth in their emails between them the client and ad ops, they will need to actually go be on the ground to ACTUALLY GET THE SALES, instead of running around fake being busy, you know how much harder that is? to actually need to do your actual valuable work for 8 hours a day?

It would be their worst nightmare.

Anyways I didn’t say anything, but on the day I resigned I go to the CEO and say I’ve got solutions I can literally save your company from the loss you’re in, and he says so arrogantly, we all have solutions, many people come and pitch solutions for us, some we take, some we don’t, so it’s not like we lack solutions, its just things take time?

Really grandpa? things take time? Elon musk overtook X and he eliminated around 80% of the work force within weeks, that is around 6,000–8,000 employees, because it was his business, it was his money, so he cared.

But in all of the organization above, we are all slaves even the best of us! so why solve it all! if that “interim CEO” fixes it all, he’ll become redundant, so he will drag itttttt and implement one silly fix once every few months to show the owners of the company that hey there’s progress! I’m doing my job but the peasants on the lower flood are idiots, so lets fire from them to improve our margins.

Sigh…..I literally took a huge sigh when I reached here.

You see, in all of those scenarios above, I swear on my grandpas soul and you have no idea how much I love that man, I swear that If I was the CEO in all of those 3 places, I would have made that agency:
Number one in anything digital in the entire middle east.
The fintech — The place where the younger generation and older generation alike come put their money and invest it.
The media — The number one source of news (maybe it can never be real news as they are restricted) but I would have made them 100x what Blinx is now, it would have became what people think when someone says, I work at Reuters, I would have made them that.

And with that Iwould have made the first one millions (as the size is smaller) and the second and third companies billions.

But thank god I didn’t and thank god everything happened as it happened, because what do I get out of all of the above? other than wasting my youth which is already gone, and my energy on building the empires of others, others who are on the wrong side of humanity.

I don’t want to, more like I wanted to but thank god it didn’t work out.

You see thats why it’s close to impossible for me to survive in any company, because I’m too fast, too innovative, too disruptive! I excute then I complain, military style!

So if I do what I can do, organizations will downsize to maybe 20% their current size, so why would they want me? why would my managers want someone that will get them fired? I’m a liability! i’m a ticking bomb! its not in anyones benefit If I’m left to do my job.

Because if you don’t drag a simple implementation months and months, and do billion of meetings, how would you justify your salary?

You can’t! so you just draaag thiss and let it die a slow death, but what humans don’t notice is that your soul is dying with it, your fire, your passion, your entire purpose is gone, with the way you’re leading your work life.

But…that’s none of my business, I already made the decision and I took the plunge and I burnt all bridges, I don’t care about anything other than Project Outcast.

And it will be a testament that one woman can run an empire solo, because I was already capable of doing that before, so you can only imagine what I’m capable of now with all of my AI bots :)

and thats why I say I’ll be a billionaire and they laugh…and I smirk.

Because it is not an impossible goal! it is hard yes, but its sooo do-able!

But its your limited brain who can’t fathom that, because you are either one of those people above, or you are surrounded by those people above, that you became blind to your truth of what a divine creation you are! we are literally created on the image of god, THE ULTIMATE CREATOR.

And yet…we are not creating anything, how so?

None of my business! I am creating on a daily basis, and the days when I don’t create or learn, it literally makes me feel like shit, so I no longer am looking for partners to keep me going, or communities to support and validate, or even a support system.

None of those around me ever went where I’m heading, so none of them are valid for this journey.

No need for luck when you work hard, its a game of statistics, if you keep on trying and trying and trying and trying, you are increasing your odds so it stops being luck, it becomes logic.

Follow my daily progress here:
https://projectoutcast.com/daily

Peace out!